Meme / Library
Americans today spend 22.5% of their time online on social networking and blogging websites, according to Bixa Media. The effects and influence social media plays in our lives cannot be underestimated. Better Savannah uses social media to help shape public opinion about progressive policy outcomes at the local and state level.
We have adopted social media, particularly Facebook, to inform citizens about the role public policy plays at local and state levels, including 1) what are the implications are for better policy, and 2) the reasons for failure when policy is unfair.
In our first year, we created hundreds of memes* to communicate with our Facebook community. Some examples from the 2019 City of Savannah elections and the 2020 Chatham County elections are shown here to illustrate our approach.
*meme \MEEM\ noun. 1 : an idea, behavior, style, or usage that spreads from person to person within a culture. 2 : an amusing or interesting item (such as a captioned picture or video) or genre of items that is spread widely online especially through social media. (Wikipedia.org)
Better Savannah’s memes are created, posted, and shared both organically and through paid Facebook boosts. We had almost 200,000 impressions in our first year, we estimate. Better Savannah depends on contributions and sustaining members to accomplish our goals.